Integrations
ParcelIntel pipes into
the CRM you already pay for
We don't build dialers or direct-mail tools — you already pay for those. We're the intelligence layer. Motivated sellers, foreclosure alerts, and new saved-search matches push straight into HubSpot, Airtable, Google Sheets, Podio, Salesforce, and 5,000+ other apps.
Zapier + HubSpot on Investor ($159/mo). Webhooks on Builder ($349/mo). Enriched CSV on every paid plan.
ParcelIntel
Foreclosure detected
47 Pine Hollow Rd · Motivation 82/100
HubSpot
Contact note
Zapier
5,000+ apps
Webhook
HMAC signed
“We don't compete with BatchLeads on dialers or PropStream on AI calling scripts. Our users already pay for those. Our job is to feed those tools with the best motivated-seller intelligence in Suffolk County.”
ParcelIntel positioning
Four ways to push intelligence outbound
One dispatcher, four transports. Pick whichever matches your stack — or use all four.
Enriched CSV export
Every signal, score, arrears amount, skip-traced contact, and ParcelIntel URL in a single file. Drop it into your CRM's import UI — no mapping gymnastics, no lost fields.
- 28 columns per row including scores, signals, last sale, clerk counts
- Shareable ParcelIntel URL per parcel (for your team or lenders)
- Unlimited rows on Investor+ plans
Zapier (5,000+ apps)
Trigger any Zap on 4 event types. Send motivated parcels to Slack, new foreclosure stages to Airtable, saved-search matches to Google Sheets — anywhere Zapier reaches.
- Events: new_high_motivation_parcel · foreclosure_stage_advanced · saved_search_new_match · watchlist_parcel_update
- REST hooks subscribe — Zapier disables stale zaps automatically
- Full payload with address, town, signals, motivation score
HubSpot (direct OAuth)
One-click OAuth connects your HubSpot portal. Every ParcelIntel alert writes a HubSpot contact note, visible to your team in the existing CRM workflow.
- OAuth 2.0 — no API keys to manage
- Auto-refreshes access tokens
- Writes to crm.objects.notes on contact matches
Custom webhooks (HMAC-signed)
Raw HTTPS POST to any endpoint. Every payload is signed with HMAC-SHA256 so your server can verify authenticity. Built for data warehouses, internal tools, and custom orchestration.
- Per-webhook secret — signed with X-ParcelIntel-Signature header
- Auto-disables after 10 consecutive delivery failures
- Subscribe per-event type for fine-grained control
Four event types, every transport
Build automations off the ParcelIntel signals that matter.
| Event | Fires when | Example use case |
|---|---|---|
new_high_motivation_parcel | A parcel enrichment produces a motivation score above your threshold | Create a HubSpot deal and kick off a mail sequence in Podio |
foreclosure_stage_advanced | A tracked parcel moves from one foreclosure stage to the next | Slack alert to the acquisitions team: "Lis pendens filed on 47 Pine Hollow" |
saved_search_new_match | Our cron detects a new parcel matching one of your saved searches | Append row to Airtable + trigger a LandVoice dial attempt |
watchlist_parcel_update | A new signal is detected on a parcel already on your watchlist | Write to BigQuery for quarterly pipeline analytics |
Signed & verifiable
Every webhook payload is signed with HMAC-SHA256 using a per-webhook secret. Verify authenticity before you trust the payload.
Auto-retry + auto-disable
Deliveries that fail are counted. After 10 consecutive failures, we auto-disable the webhook and email you — no silent outages.
Org-scoped by default
Every event carries your orgId. Team members see team events. Zapier subscriptions are deactivated automatically when Zapier returns HTTP 410 (zap disabled).